MMA Mobile Yearbook Latam 2016 - Short Version | Mobile Marketing Association
Release Date: 
January, 2017
File Size: 
19.3 MB
Iniciativa inédita en América Latina, el Mobile Yearbook 2016 es un hub de contenido educativo e inspiracional sobre mobile marketing. Producido a lo largo del año de manera colaborativa con miembros de MMA Latam, presenta los grandes temas que hoy pautan y movilizan la comunicación y el marketing en los dispositivos móviles​.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.