You’ve already invested time and resources in a mobile app. But smartphone users have dozens of apps competing for attention on every handset. How can you drive engagement, conversions and purchases within your mobile app using a cross-channel approach? Learn from interactive marketing leaders at ExactTarget and Urban Airship along with the Mobile Marketing Association on how you can integrate the latest strategies and best practices to integrate push messaging with cross-channel consumer data to drive phenomenal business results for your app.

Key Takeaways:

• Learn how to drive app engagement in your app by combining push messaging strategies and best practices alongside other marketing channels
• Optimize how you gain insight into how users are navigating in your app—and how to increase it using cross-channel marketing
• How you can build cross-channel campaigns that coordinate other cross-channel marketing efforts across email, SMS, Facebook, Twitter and other channels
• See a live demo of ExactTarget MobilePush powered by Urban Airship