Learn From the Industry's Leaders and Innovators at MMA Forum Los Angeles Workshops | MMA Global

Learn From the Industry's Leaders and Innovators at MMA Forum Los Angeles Workshops

November 8, 2011
Mobile Marketing Association Forum LA Provides Rare Two-Day Opportunity To Attend Sessions Led by Top Brand Marketers and Visionaries
New York/Los Angeles, 8 November, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that the upcoming MMA Forum Los Angeles will feature two full days of exclusive workshops and sessions designed to illuminate key trends, successful campaigns and effective mobile marketing strategies. MMA Forum Los Angeles takes place November 16-17th at the SLS Hotel at Beverly Hills.
“MMA Forum Los Angeles has always been the place where thought leaders from brands, agencies, carriers and others across the global mobile marketing ecosystem connect. This year, because of our unprecedented slate of workshops and sessions on the 16th and 17th, it’s also the best opportunity to learn from our industry’s visionaries about the most effective ways to engage the customer,” said Michael Becker, North America Managing Director of the MMA.
In years past, the Forum Los Angeles offered full workshops on the 17th and a limited number of pre-Forum workshops on the 16th. This is the first year that a full slate of roundtables and workshops is being offered on the 16th as well, turning the Forum into a true, two-day event. The three-hour sessions offered on the 16th cover some of the most important topics in mobile marketing, and their more intimate format allows for a real interactive learning experience. Attendees will be able to connect with top global brands including Cars.com, Coca-Cola, ESPN, GameStop, JetBlue, Men’s Wearhouse, Microsoft Advertising, Paramount Pictures, Target Corporation, The Tribune Company, The Weather Channel; as well as Merkle, P.F. Chang, AirG, ExactTarget, Hipcricket, Digimarc, Poynt and more.  See the agenda at http://forum.mmaglobal.com/losangeles2011/agenda .
November 16th, the Forum presents four roundtables: “Fundamentals of Mobile Marketing Success”;  “MoSoLoCo: How Brands Harness Winning Strategies and Tactics”, sponsored by Sybase365; “Keys to Understanding Today’s Consumer”, sponsored by AirG; and “Mapping out a Framework for Understanding the Cross-Media Mobile Marketing Landscape”, sponsored by ExactTarget.
Then, November 17th, the Forum features six workshop tracks: “What’s On the Horizon with Advertising?” sponsored by AT&T Adworks; “The Marketer Speaks”, sponsored by Poynt; “Mobile Relationship Management”, sponsored by Vibes; “Industry Trends That Drive Success”; “Every Cloud has a Silver Lining - the Future of Mobile Cloud Computing”, sponsored by Neustar; and “Engaging Consumers, Government and Creating the Modern Day Organization”. 
Last week, it was announced that Rock God, Reality Star and Entrepreneur Gene Simmons and his business partner, Ortsbo.com’s Founder and President David Lucatch, will be Keynote Speakers, appearing at the 9:15 session on November 17th. They join Los Angeles Mayor Antonio Villaraigosa, who will be the featured speaker at a special lunch held on November 17th.  For a complete list of speakers, visit: http://forum.mmaglobal.com/losangeles2011/speakers.
The MMA Forum Los Angeles will feature The Mobile Experience Lab, an interactive way for delegates to meet the industry’s thought leaders, experience mobile technologies firsthand and interact with brands using mobile as part of their integrated marketing strategy.
The Forum will also be the scene of the annual MMA Mobile Marketing Awards Gala.  The MMA Awards for Innovation and Leadership are the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry. To register for the Gala, and find out more about finalists and judges, visit http://awards.mmaglobal.com/ .
For more information about MMA Forum Los Angeles programs, workshops, agenda and registration, visithttp://forum.mmaglobal.com/losangeles.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
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John Bianchi
Communications Director - Mobile Marketing Association
Mobile: 917 693 4290
Email: [email protected] | Skype: john.bianchi63
Valerie Christopherson/Evan Tamura
Global Results Comms (GRC)
+1 949 608 0276