You will see how Mobile Convention London stands out from the many other mobile events that fill the calendar each year in London. MCL gives in-depth insights into Mobile Engagement Strategies. It is not only the technology itself; it is how we use it in a wider ecosystem. We all know what we can do with iBeacons but how can we use them in a way these will improve a specific ecosystem? Since we invite speakers from many different countries, we will be crossing the borders of knowledge.

A few speakers who will inspire you at MCL:

• Louisa Heinrich (Founder of Superhuman) has worked in the in digital sector for over 16 years, on an ongoing quest to investigate how technology can adapts to and enhance what makes us uniquely human.

• Andy Hood (Head of Emerging Technologies at AKQA). Andy will speak about how we make sure that when we choose to bring emerging technologies to the table we do so positively, rather than merely creating more digital pollution.

• Kimo Quintance (Cyber power and national security) Kimo will explore how users experience trust or distrust in mobile and what is coming as we create ever more complex digital identities through our use of mobile devices.

• Jeremy Abbett (Creative Evangelist Google). As pure technology players such as Google and Tesla push the industry further, legacy automobile companies are playing catch-up: catching up with better user-experience, catching up with better communication networks and catching up with the idea that the youngest generation view the car as less and less important