Agenda | Mobile Marketing Association

MMA Forum Singapore

November 28, 2016 | Singapore

Monday, November 28, 2016

8:00 AM – 9:30 AM

Registration & Breakfast

9:30 AM – 9:40 AM

Welcome from MMA

9:40 AM – 9:45 AM

Welcome from APAC Chairman

9:45 AM – 10:15 AM

How To Develop Mobile Talent

How companies with their own digital center of excellence (or similar) as part of the new business model responds to today’s real-time marketing environment. This session will discuss how the digital center of excellence goes about identifying and developing talent, as well as creating strategy that can serve multiple brands around the globe. Case study examples of how these new approaches inform mobile campaigns that target the consumer at the right time and place in their buying journey.

10:15 AM – 10:40 AM

Attribution: You Can't Get Away from It

Marketing has become increasingly technical. Data and algorithms allow marketers to scale up while refining targeting and personalization. But most brands are selling products that can’t be tracked as easily as a digital product, especially after purchase. Join our speakers and learn how CPG brands can monitor digital attribution the way mobile-first businesses do and if they actually should.

10:40 AM – 11:00 AM

Figuring out Mobile ROI

Brands are shifting more of their marketing dollars to mobile. With the increase of budgets, scrutiny into the ROI of this channel has become a priority for marketers. Learn where the state of mobile attribution is and discuss some approaches some marketers are using to tackle the issues and validate the role of mobile marketing. 

11:00 AM – 11:25 AM

Networking Break

11:25 AM – 11:55 AM

SMoX Insights

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the mix and to provide fact based advice to help marketers maximize the impact of their mobile investment. Hear the latest results from this initiative and discover how you to too can maximize your mobile marketing spend.

Managing Director
Mobile Marketing Association Asia Pacific Limited

11:55 AM – 12:15 PM

Creating Native Advertising That Effectively Targets Niche Audiences

Native advertising in mobile is a way for brands to contextually deliver a brand experience while the consumer is in the right mindset without disrupting their content consumption flow. This session will discuss how native advertising is being used to target niche audiences, and tips on how brands can create engaging and informative content that seamlessly blends with surrounding content that consumers are already engaging with.

12:15 PM

Panel - CMOs Discuss What it Takes to Win at Mobile

The success of an organization’s mobile strategy ultimately lies with the c-suite and their leadership. In the moderated discussion, attendees will hear from a panel of CMOs as they discuss and share insights on where mobile lives within their organization, how they foster mobile talent and expertise among their staff, integrate and embrace new and changing technology platforms, optimize their media spend and ultimately build deeper relationships with their connected consumers.  

1:00 PM – 2:00 PM

Networking Lunch

2:00 PM – 2:25 PM

From Impression to Transaction

Data and technology allows brands to understand and relate to consumers in new and surprising ways. Consumers today expect personalized and seamless brands experiences, and the ability for a brand to anticipate their needs wherever they may be. This session will share how consumer demand is forcing the convergence of creative and data (art & science), and share examples of how this brand is connecting to today’s digital savvy consumers from impressions through to transactions.

2:30 PM – 2:50 PM

The Consumer is Always Right

Marketing is all about the consumer, but when was the last time a consumer was truly asked how they wanted to interact with a brand? What do they feel when they are walking around a store and receive some sort of push notification? Are you creating the right type of relationship with your consumer? Join our panel as they discuss the good, the bad and the ugly surrounding location based marketing.

2:50 PM

Getting Geo-Location Right: A Case Study

Geo-location marketing techniques are expanding as marketers and advertisers continue to realize its potential. The evolution of these methods has led to some of the most innovative campaigns. Join our speakers as they take a closer look at the important role mobile geo-location plays, how they creatively leveraged it and the fantastic results they got back.

3:10 PM

Networking Break

3:40 PM

Apps - Harnessing the Power of Apps to Engage with Consumers

The marketplace is crowded with Apps, but even the most effective app needs a concise business plan and a clear marketing strategy to drive sales and reach your desired consumer. This session will examine the practical experience of building, launching and promoting a successful app. • Measuring and optimising user engagement • The value and importance of permission marketing and push notification

4:10 PM

Cross Screen

From TVs, smartphones, tablets, and desktops, consumers are combining and using these devices in new ways to interact with their favorite brands and to consume content. This session will delve into how marketers can be successful in today’s multi-screen world by taking a holistic view of their content strategy, and the context in which they are watched for each screen. 

4:30 PM

Panel: Programmatic: Bridging Creativity & Data

Thanks to digital advertising innovations in the last years, the lines between creative and data have begun to fuse and with that a new type of digital marketer has emerged. Join our panel and discover how by harnessing data and embracing creativity, brands can drive well-crafted and highly targeted marketing campaigns.

5:00 PM

Closing Remarks

5:10 PM – 6:00 PM

Networking Reception


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

Our Partners

Premium Report Partner