Agenda | Mobile Marketing Association

MMA Forum Mexico

June 6, 2017 | Mexico City

Tuesday, June 6, 2017

9:00 AM – 9:45 AM

Registration and coffee/ Registro y café

9:45 AM – 10:00 AM

Opening remarks/ Apertura y Bienvenida

10:00 AM – 10:45 AM

MMA Mobile Report Mexico 2017

Unveiling the Mexican mobile connected user

Head of Media & Digital, LATAM
Millward Brown
Country Manager
In Partnership With:
In Partnership With:
In Partnership With:
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10:45 AM – 11:15 AM

Unlocking Bigger and Better Opportunities Through Mobile/ Descubriendo las más grandes y mejores oportunidades a través de mobile

How companies can unlock bigger and better opportunities with the right mobile strategy by a CMO's perspective. With millions of eyeballs on mobile, the bigger question is how can you effectively stand out to capture more customer attention and traffic?

Waze Ads Country Manager - Mexico
Digital Marketing Director
In Partnership With:

11:15 AM – 11:45 AM

Personalized ads that engage consumers with smarter mobile advertising strategies / Anuncios personalizados que atraen a los consumidores con estrategias de publicidad móvil más inteligentes

The increasing use of mobile devices is facing marketers with the challenge of coming up with more accurate and relevant advertising pieces. By processing huge amounts of big data, we can target specific user profiles and deliver customized mobile experiences that consumers actually want to see, thus speeding up the conversion process.

Co-Founder & CEO
E-commerce Manager
Grupo Piagui
In Partnership With:

11:45 AM – 12:15 PM

Optimizing against the unholy trinity of Unsafe, Fraud and Non-Viewable / Optimizar contra el Fraude, impresiones no visibles y contenidos no seguros

Mobile is not exempt from the digital controversy on Brand Safety, Viewability and Ad Fraud. Esteban Renaud, Head of Cadreon Mexico and Felipe Kopaitic, Head of Digital for the Unilever account in Latam will share some insights on how to make sure your digital supply chain can be secured for brands and become sustainable on all sides. __________________________________________________________________________________________________________________________________ Mobile no está fuera de la controversia del Brand Safety, Viewability y Fraude. Esteban Renaud, Director de Cadreon en Mexico y Felipe Kopaitic, Director Digital para la cuenta Unilever en Latam van a compartir insights de cómo las marcas pueden asegurar que su cadena de abastecimiento digital de una manera sostenible para todos.

Founder & CEO
Regional Mobile Lead
Head of Cadreon Mexico
In Partnership With:

12:15 PM – 12:45 PM

Mobile transformation through innovation/ Transformación Mobile a través de la innovation

VP Marketing PepsiCo Foods LATAM
Marketing Manager Mexico and Hispanic countries
Oracle Marketing Cloud
In Partnership With:

12:45 PM – 2:15 PM

Lunch / Almoço

2:15 PM – 2:30 PM

Welcome back / Abertura tarde

2:30 PM – 3:00 PM

How your business is being transformed by the digital era/ Cómo se está transformando su negocio en la era digital

Speaker and Facilitator
Hyper Island
Country Manager MX & CA
In Partnership With:

3:00 PM – 3:30 PM

Building your mobile strategy focused on consumer data, context, connectivity and value exchange/ Construyendo su estrategia mobile centrada en datos de consumo, contexto, conectividad y cambio de valor

Azteca Bank and Financial Services
VP Monetization Latam & US Hispanic
Growth Marketing Manager - Programmatic + Display
Director General CMI Digital
América Móvil
In Partnership With:

3:30 PM – 4:00 PM

Improving marketers app acquisition strategy/ Mejorando la estrategia de adquisición de aplicaciones de las marcas

A user acquisition strategy is the driving force behind all successful apps. You need to have users to generate revenue and market your game or app. At this moment in time, getting those users is becoming harder and harder. Successful apps don’t just happen by themselves, let’s generates some insight on how to make it easier for marketers.
Managing Director of North and South Americas
Rank MyApp
In Partnership With:

4:00 PM – 4:30 PM

Do you want to know how the top 100 Mexican brands scored on Mobile Readiness?

Ansible’s MDEX is a global index of mobile assets from the top-ranked brands around the world. We've surveyed across four global regions, analyzing more than 2,000 brands across 15 countries and a quarter million datapoints.
Global President

4:30 PM – 5:00 PM

Disrupted by Mobile

Managing Director- LATAM
Mobile Marketing Association

5:00 PM – 5:15 PM

Wrap Up /Cierre

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