Agenda | MMA Global

Wednesday, November 5, 2014

8:30 AM – 9:20 AM

Registration and Coffee


9:20 AM – 9:30 AM

Opening and Welcome

General Manager
C-Movil

9:30 AM – 10:00 AM

Mexican Mobile Market Overview: The latest information on Mobile Market in Mexico, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness

Head of Media & Digital, LATAM
Millward Brown

10:00 AM – 10:45 AM

El mundo de la Ñ

Vice President Digital and New Media
Televisa

10:45 AM – 11:05 AM

Coffee Break


11:05 AM – 11:45 AM

The 10 commandments of mobile for App Marketing and Rich Media

VP North America
Sparkflow
Head of Latin America
Jampp

11:45 AM – 12:30 PM

What Do Brands Want in Mobile?

Global Digital Senior Director
The Coca-Cola Company
Managing Director Mexico
Initiative
Head of Consumer Interactions & Interactive Capabilities
Coca-Cola México
Digital Marketing
Volkswagen Mexico

12:30 PM – 1:00 PM

Mobile Commerce

Subdirector de Mercadotecnia Digital
AeroMexico
General Manager
Uber Technologies
Director, Merchant Services
PayPal México

1:00 PM – 2:30 PM

Lunch


2:30 PM – 3:00 PM

Mobile Media

VP of Expansion
Adsmovil

3:00 PM – 3:30 PM

Agencies Panel Discussion

CEO/Founder
Clarus Digital
Managing Director
Mobext Mexico
Digital Strategy Planning Manager
Starcom Mediavest Group
VP of Expansion
Adsmovil

3:30 PM – 4:15 PM

Keynote - Adapting Web to Mobile

Director (Mobile Business, Metros Cúbicos and IDC)
Grupo Expansión

4:15 PM – 4:35 PM

Coffee Break


4:35 PM – 5:20 PM

Entrepreneurship Lessons for a More Mobile World

Founder & CEO
Naranya
Co-founder
Yogome
Co-founder and CEO
INNKU

5:20 PM – 6:00 PM

Showcasing: Terra

Chief Growth Officer México y Centroamérica
Walmart
Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

Our Partners