Agenda | MMA Global

Agenda

Tuesday, February 18, 2025

9:00 AM – 10:10 AM

Connect Over Breakfast: Fuel Your Day and Connections

MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.

      10:10 AM – 10:20 AM

      MMA Welcoming Remarks

      MMA MEA CEO
      MMA Global
      Business Development & Growth Director– MENA
      MMA Global

      10:20 AM – 10:35 AM

      NEXT! in Moving at the Speed of Fans

      In this session, we will explore the dynamic world of fandom in Saudi Arabia, focusing on how brands can leverage the drivers of sports fandom in the Kingdom. As fandom becomes more diversified, digitized, and demanding, understanding fandom and your audience is crucial. We'll delve into how fans in KSA engage with teams, leagues, personalities, and sponsors on their own terms and at their own pace. This session will highlight the importance of creating partnerships that build affinity and making disruptive ideas that resonate with fan subcultures. Attendees will gain insights into navigating the evolving landscape of fandom and leveraging these insights to create deeper connections with their audience.

      Senior Vice President, EMEA
      Dentsu Sports Analytics

      10:35 AM – 11:05 AM

      NEXT! in Levelling Up: Integrating Innovation into Sports Marketing in Saudi Arabia

      Saudi Arabia has emerged as a global hub for sports and gaming, driven by significant investments, a young, tech-savvy population, and an evolving vision for entertainment. This session presents unique opportunities, challenges and key insights for marketers to transform traditional sports engagement to integrating new innovation into sports marketing.

      President
      Saudi Arabian Rugby Federation
      General Manager
      Professional Fighters League MENA
      Managing Director
      Three Steps Agency
      Moderator
      Vice President Commercial Development
      Dentsu Sports International

      11:05 AM – 11:25 AM

      Coffee Break

      Join us for a refreshing coffee break where you can recharge and make valuable connections.

            11:25 AM – 11:55 AM

            NEXT! in Leveraging Technology and Innovation to Enhance Marketing Effectiveness and Efficiency

            As Saudi Arabia continues its ambitious transformation under Vision 2030, the marketing landscape is rapidly evolving, driven by technology, innovation, and changing consumer expectations. This session will explore tools, strategies, and emerging technologies to enhance marketing performance, ensuring both effectiveness and efficiency in a competitive and digitally-driven environment.

            Brand Strategy and Planning Consultant
            CEO
            Tactical
            Managing Director KSA
            TBWA\RAAD
            Moderator
            Business Development & Growth Director– MENA
            MMA Global

            11:55 AM – 12:10 PM

            NEXT! in Future of Digital Advertising in the MENA Region

            Marketing in the MENA region is evolving rapidly, requiring brands to adapt global tech and data solutions to local cultural and behavioural dynamics. This session will highlight the challenges of changing consumer behaviours, cross-platform targeting, and optimizing marketing budgets. Learn how Digimotive leverages content consumption, geo-based data, AI tools, and global tech integrations to drive engagement and deliver impactful results.

             

            Regional Director
            Digimotive

            12:10 PM – 12:20 PM

            MMA Closing Remarks

            Business Development & Growth Director– MENA
            MMA Global

            12:20 PM – 14:00 PM

            Savor & Connect: A Gourmet Networking Lunch Experience

            Our Partners

             

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            or, contact:

            Zeynep Albora
            Commercial Operations and Marketing Manager, MENA
            MMA Global
            E: [email protected]