In this interactive Think Tanks session, MMA brings together forward-thinking marketers, data scientists, and brand leaders to challenge the traditional divide between brand building and performance marketing. Learn how leading brands are leveraging advanced analytics, persistent IDs, and massive-scale experiments to quantify brand impact across the funnel. This session explores new benchmarks in favorability-driven ROAS, identifies "movable middles" and "persuadables," and reveals how to orchestrate media strategy for both short-term lift and long-term conversion. Together, we’ll redefine what it means to treat Brand as Performance.
Purpose is no longer a tagline, it’s a business imperative. This session uncovers how leading brands are embedding purpose into their strategies, ensuring it drives innovation, strengthens consumer loyalty, and contributes to measurable growth. Discover how to operationalize purpose without losing authenticity.
AI can generate content, but only humans create ideas that move people. This keynote celebrates the brave, culture-rich campaigns making Vietnamese marketing unforgettable. Expect examples of emotional storytelling, humor that lands, and creative work that drives real-world impact. It’s about standing out in a sea of sameness with ideas that actually connect.
Marketers are drowning in dashboards but starving for real insight. This session is all about cutting through the noise to measure what truly matters. From smarter attribution to unified data systems and outcome-based KPIs, discover how today’s leaders are using measurement not just to report results, but to unlock real growth.
They’re digital-first, deeply values-driven, and allergic to anything fake. This session unpacks the mindset of Vietnam’s next generation of consumers. What earns their trust, what grabs their attention, and what makes them bounce? From real talk on values to scroll-stopping content, learn how brands can stay relevant and relatable to the no-filter generation.
Media and creative often sit in silos, but today’s best campaigns are born where they meet. This session dives into how integrated thinking is driving better storytelling, better targeting, and better results.
We’ll explore real examples of how media insights can shape creative ideas, and how creative decisions influence media performance. Learn how brands and agencies are breaking down walls to unlock faster, sharper, and more effective campaigns.
AI is changing how brands connect, respond, and personalize across the customer journey. This session explores how marketing leaders are using AI not just to automate but to elevate the entire experience. From predictive personalization to AI-powered service and journey orchestration, learn how smart CX can directly drive business growth.
Customer expectations are higher than ever. Discover how brands are reimagining customer experiences through cutting-edge technology, real-time feedback, and seamless interactions that turn one-time buyers into lifelong advocates.
AI is no longer the future, it’s your newest team member. Discover how forward-thinking brands are using AI to personalize at scale, reduce complexity, and build smarter audience personas faster than ever. We’ll also explore how to keep it ethical, with tools and guides that help your AI efforts stay sharp and responsible. Spoiler alert, AI isn’t replacing marketers, it’s replacing the guesswork.
ROAS doesn’t tell the whole story anymore. This session explores how modern marketers are redefining success with metrics that reflect brand health, customer lifetime value, and long-term impact.
Growth hacking has become a mindset for modern marketing leaders. This session unpacks how CMOs are using rapid experimentation, smart data, and creative precision to unlock new levels of performance. From optimizing media mix to building high-impact campaigns faster, learn what it takes to lead growth in a competitive, fast-moving market.
The Deepdive on Banking, Finance, Fintech at MMA Innovate Vietnam 2025 will explore how banks and fintechs use AI and data to improve customer experience and drive growth. It covers customer acquisition strategies, the rise of digital payments in Vietnam, and how trust and inclusion can go hand in hand with business goals.
Can banks balance purpose-driven branding with performance targets? This panel says yes, and shows you how. Join senior marketing leaders from the financial sector as they share how values like trust, inclusion, and sustainability are not just good ethics but smart business. From brand-building to customer loyalty and long-term growth, discover how purpose is fueling a new era of performance in banking.
Vietnam's digital payment scene is a fiercely competitive zone, with players like MoMo, ZaloPay, and ShopeePay racing for user dominance. This session dives into the marketing strategies powering the e-wallet surge — from hyperlocal campaigns and QR code adoption to seamless online-offline experiences. Explore how partnerships in retail, F&B, and entertainment fuel growth, and unpack the balance between acquisition cost and lifetime value in one of Southeast Asia’s most crowded digital markets.
Focus: How banks and fintech companies utilize Customer Data Platforms (CDPs) to gather unified customer data, enabling highly personalized marketing strategies.
How retail banks can effectively leverage data analytics, CDP, and targeted digital performance marketing campaigns to attract and onboard new retail consumers efficiently.
Sophie Nguyen
Head of Partnership and Alliances
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 932 720 001
E: [email protected]
