Demystifying Location Data Accuracy
Seminar and Networking Session
- Demystifying Location Data Accuracy
- Wednesday November 11, 2015
- 6:30pm – 8:30pm
- The Terrace Club, New York, NY
- 51st and 5th Ave, New York NY 10019
Accurate location data is proven to increase relevance to consumers, leading to improved ad performance, making this a must attend for all marketers seeking a competitive edge. Connect with the Brands, Technology, Media and Agency partners attending this evening session, including an in-depth seminar, with Q&A, followed by a networking cocktail hour.
Serving as an opportunity to meet and hear insights from the Industry leaders behind the MMA's recent white paper release - “Demystifying Location Data Accuracy”, the seminar will provide a summary of the key insights shared in the paper and allow our presenters to to expand upon key elements that will define future developments in this area. Q&A is encouraged throughout the seminar.The always-there, always-on nature of mobile devices combined with the ability to determine precise location gives marketers the unprecedented ability to deliver relevant messages to consumers. Location data can enhance the entire marketing cycle — from developing an understanding of who consumers are, to understanding their context at the moment the message is displayed, and then measuring the impact of marketing programs. Location data, like all data, has its own nuances and issues. For a variety of reasons, the location data available in the mobile ad ecosystem is of varying quality.
Our expert panelists will share their insights, covering:
- The opportunity greater quality and transparency creates for marketers
- Introduction to how Location Data is being used
- Technical summary on data collection, data passed, services and flow
- Factors Impacting Accuracy and Solutions
- What the future holds
Michael Lieberman — COO NA, tenthavenue
Monica Ho — Head of Marketing Infrastructure, xAd
Hilary Maitland — Director of Client Strategy, Thinknear
Ran Ben-Yair — CEO, Ubimo
Vikas Gupta — Director of Marketing, Factual
Register now for this FREE seminar, followed by a networking cocktail session, as attendance will be limited to the first 100 people.