Winning in Mobile: 8 New Principles for Today’s Marketers | MMA
Release Date: 
November, 2015
Education Section: 

Marketing has changed. Your customer is in control; you are not. Businesses must adapt to this new reality. 

Traditional marketing and advertising have reigned for decades, but they are no longer the only way, or even the best way, to reach your customers today. Today’s consumers don’t want advertising hijacking their attention. They want effortless experiences served up to them, guiding them through daily life and solving their problems. They want magic. 

Meeting these expectations is the only way to differentiate yourself from your competition. To stand out now, brands must be remarkable. 

So stop interrupting, and instead invite your user to have a singularly personal experience and provide them with services that will improve their life. Marketers must recognize how mobile is different from other mediums, and use mobile engagement to form deeper, more meaningful relationships with their customers.

In this shifting marketing landscape, brands must adapt or be left behind. See how these 8 principles guide your business and allow you to take full advantage of mobile’s benefits for your brand.

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.

Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.