The Power of Custom App Integrations: A report from MMA and Waze | Mobile Marketing Association
The Power of Custom App Integrations
Release Date: 
October, 2018
File Size: 
5 MB

Want to find out how marketers are driving app engagement? And how integrating with other apps can help enhance consumer utility and loyalty for your app?

Using examples from verticals including restaurants and auto insurance, this report from MMA and Waze will help you discover strategies that will help your app resonate in the cluttered app universe.

Download the pdf below. (Your email will be shared with Waze.)

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.

Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.