Mobile Wallet Inspiration Guide | MMA
Mobile Wallet Inspiration Guide
Release Date: 
November, 2015
Education Section: 

Mobile Wallet Inspiration Guide

Consumers carry their mobile devices anywhere and everywhere, presenting an opportunity for brands to connect and communicate with their customers. Marketers are always striving to reach and connect with their audience on mobile, creating and cultivating a unique brand experience for their customers.

Mobile wallet presents a new opportunity.

A 2015 Forrester Research, Inc. report found that mobile wallet usage will reach critical mass in the next three years. With mobile wallets, brands can reach their mobile audience in relevant, compelling and experiential ways. While apps are an important part of any mobile strategy, mobile wallet can reach customers where apps cannot. 

Marketers can benefit from mobile wallet as a new mobile marketing channel or to complement and strengthen their existing app strategy. With mobile wallet, brands can extend their identity, drive traffic and sales, improve engagement and boost conversion rates — all without needing an app. 

Throughout this guide, we’ll share use cases that illustrate how Wallet Studio can help inspire your brand and your customers to take action.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.