Consumers carry their mobile devices anywhere and everywhere, presenting an opportunity for brands to connect and communicate with their customers. Marketers are always striving to reach and connect with their audience on mobile, creating and cultivating a unique brand experience for their customers.
Mobile wallet presents a new opportunity.
A 2015 Forrester Research, Inc. report found that mobile wallet usage will reach critical mass in the next three years. With mobile wallets, brands can reach their mobile audience in relevant, compelling and experiential ways. While apps are an important part of any mobile strategy, mobile wallet can reach customers where apps cannot.
Marketers can benefit from mobile wallet as a new mobile marketing channel or to complement and strengthen their existing app strategy. With mobile wallet, brands can extend their identity, drive traffic and sales, improve engagement and boost conversion rates — all without needing an app.
Throughout this guide, we’ll share use cases that illustrate how Wallet Studio can help inspire your brand and your customers to take action.