Mobile Shopper Marketing and the Impact on the Path to Purchase
Customers use their phones to manage almost everything in their lives — and that includes the way they shop. They expect brands to engage with them personally through their mobile devices — and these interactions drive their decisions in store. Retailers and brands that are slow to meet these customer needs might find themselves on the wrong side of the path to purchase.
Download the paper to understand the five questions brands need to successfully address to drive engagement of the mobile shopper.