Mobile Creativity: The Science Of Art Appreciation
As part of a larger ongoing strategy for the MMA to provide the most comprehensive resource for marketers on how best to implement effective mobile marketing campaigns, the MMA EMEA in collaboration with Millward Brown have analyzed the MMA Smarties EMEA shortlist and published a Mobile Creativity Report. In this report, we discuss:
- What differentiates good from great mobile creative?
- How can brands take advantage of the future mobile video advertising opportunity?