MMA Singapore Ad Spend Report | MMA Global

MMA Singapore Ad Spend Report

MMA Singapore Ad Spend Report
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Singapore is one of the most digitally advanced markets in the world. Consumer adoption of mobile devices has fascinated the industry. There is no doubt that Singaporean consumers love their gadgets.

This can even been seen in the smartphone penetration in the market.  Recent research shows that smartphone penetration alone in the market was at 90 per cent for a population of 5.31 million.  The penetration of mobile devices, pegged at 7.8 million, is stated to be at 150 per cent.

Consumer time spent on the medium has increased not only for utility purposes but also for the consumption of media and entertainment.  For a mobile marketer, Singapore is a dream market but not without the challenges that a new medium faces.

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