The MMA Mobile Programmatic Video Guide: Get a Sense for This Complex Marketplace by Downloading This Executive Summary | Mobile Marketing Association
Release Date: 
March, 2019

What are the differences between in-app and mobile web ad inventory?
What are the three technical standards for digital video?
And what are some of the ways to combat ad fraud in mobile programmatic?

Most marketers will soon need to know the answers to these questions, because the burgeoning mobile video programmatic marketplace accounts for more and more digital ad inventory. That’s why the MMA – with extensive collaboration from the combined leadership of the Mobile Video Committee

(NBCUniversal) and the Mobile Programmatic Committee (Open X) – and with support from many has developed the Mobile Programmatic Video Guide.

The full report is for MEMBERS ONLY, but by downloading this free executive summary, you can begin to get a sense for this complex media marketplace.

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.

Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.