What are the differences between in-app and mobile web ad inventory?
What are the three technical standards for digital video?
And what are some of the ways to combat ad fraud in mobile programmatic?

Most marketers will soon need to know the answers to these questions, because the burgeoning mobile video programmatic marketplace accounts for more and more digital ad inventory. That’s why the MMA – with extensive collaboration from the combined leadership of the Mobile Video Committee

(NBCUniversal) and the Mobile Programmatic Committee (Open X) – and with support from many has developed the Mobile Programmatic Video Guide.

The full report is for MEMBERS ONLY, but by downloading this free executive summary, you can begin to get a sense for this complex media marketplace.