MMA Internet of Things Connected Objects Working Group Strategic Framework v1.2 | MMA
MMA Internet of Things Connected Objects Working Group Strategic Framework v1.2
Release Date: 
April, 2016
Education Section: 
Topics of Interest: 

The MMA IoT Connected Objects Working Group seeks to help brands see the possibilities and understand the strategic implications of extending their mobile marketing initiatives through connected objects. 

The mission of the MMA IoT Connected Objects Working Group is to explore the world of connected objects and anticipate how they can transform consumer experiences, keeping the attention on consumer-facing, marketing-centric use cases rather than inward-facing, supply-chain oriented use cases. The Working Group focus will be on pilot projects or schemes with a focus on conceiving and developing a variety of prototypical examples for brands, retailers, and tech enablers to consider and support.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.