The Impact of Mobile Signals on the Consumer Journey: A Report By Mobile Marketing Association & RadiumOne
A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
- What the top mobile signals are for branding, by vertical.
- What signals marketers are employing, based on KPIs.
- How the purchase funnel really works. (Hint: It’s not a funnel.)
- What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.