A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
What the top mobile signals are for branding, by vertical.
What signals marketers are employing, based on KPIs.
How the purchase funnel really works. (Hint: It’s not a funnel.)
What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
To get these and other insights, you can download below.
MMA Members, log in to download now.
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