How Mobile Has Redefined the Consumer Decision Journey for Shoppers | MMA Global

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Released: 
July, 2016
Education Section: 

Mobile has forever changed the way people shop. A shopper's smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: Are you prepared to meet these shoppers in the moments that matter most? Explore this guide—full of new research on consumer trends—to find out how to be there and be useful in this new digital landscape.

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