Five Things Marketers Need to Know About Mobile Programmatic | MMA Global
Five Things Marketers Need to Know About Mobile Programmatic
Members Only
Release Date: 
April, 2016
Education Section: 

Signaling that the rise of programmatic buying in mobile is equally as dramatic as its ascension in other forms of digital media, the Mobile Marketing Association’s first-ever Automation and Programmatic Forum studied not only its growth, but the ramifications that growth has for mobile. The Forum brought together several hundred practitioners from brands, publishers, agencies and technology providers.

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