Mobile: The Great Connector | MMA
Mobile: The Great Connector
Release Date: 
November, 2013
great connector
mobile marketing association
white paper
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Mobile: The Great Connector

Mobile: The Great Connector
Bridging The Physical & Digital Worlds To Boost Your Marketing Effectiveness
The MMA UK’s white paper provides the most recent thought leadership narrative on how mobile acts as the great connector that bridges the digital and physical worlds and paves the way for new marketing approaches for brands and marketers to influence and engage consumers throughout their waking lives. As a unique channel - personal, portable and pedestrian - this paper highlights the benefits enjoyed and opportunities that can arise when mobile is placed at the heart of the marketing mix, including how to extend reach, loyalty and revenues through effective mobile engagement.
Ignore mobile at your peril or get busy with creative and innovative campaigns that ensure your brand and business is well placed to converse with your audience in the new mobile digital age. With ample case study material, insights from industry experts and the most recent market data, this white paper provides an indispensible source of reference for business leaders to understand the importance of mobile as a marketing channel.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.