2015 MMA APAC Yearbook | MMA
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2015 MMA APAC Yearbook

The 2015 Yearbook is packed with all the insights and success tips that you have appreciated from MMA over the years: over 20 articles from expert practitioners across the board, country snapshots from across the region, profiles of the MMA leadership and membership,and comprehensive data sets. From trends and case studies to creative tips and marketing insights, this Yearbook has it all. The Yearbook is available for free download . Happy reading, and do share your feedback with us to make the fourth edition even better and in line with your markets and needs!

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.