Agenda (SGT)
This Program is Best Taken By:
- Marketing decision-makers who are keen on exploring strategies beyond available self-serve digital platforms
- Professionals who handle brand creatives and user experiences across multiple platforms
- Marketers who are open to trying out emerging technologies and advertising practices
- Agency talents seeking to add value to the brands they handle, from concept to execution and measurement.
In This Course You Will Learn:
- To develop use cases using intermediate mobile executions covered
- Emerging mobile adtech and their most relevant applications
- Best practices and technical pitfalls in creating various content and experiences for mobile
- Emerging platforms for mobile advertising and new formats to experiment with
- New ways to use traditional mobile advertising executions
- Characteristics of industry-standard mobile creatives and customer experiences
- Advanced metrics in mobile marketing
What You Get from This Course:
- Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
- Opportunities to consult directly with CDP, MMA, and SMEs
- 5+ interactive learning in-session activities
- 50+ case studies in the student library
- 25+ whitepapers
- 10+ mobile marketing checklists
- 2 optional homework activities
- Access to a private WhatsApp group dedicated to the program
- 80-point certification exam
- CDPxMMA Intermediate Mobile Marketing Certification (valid for 2-years, upon passing the requirements)
Please note, the course times are based on the Singapore time zone.
Day 1
Module 1: Mobile Creatives and Experiences
Module 1: Mobile Creatives and Experiences
Join us in
- MMA Mobile Creative Framework
- Types of Innovative Mobile Approaches
- Mobile creative best practices + Case studies
- Advanced Mobile UX Concepts
- Visual design, Interaction design, Information architecture
- Best practices + case studies
Module 2: Shifts in Mobile Platforms
Module 2: Shifts in Mobile Platforms
Join us in
- Messaging Apps for Brands
- Chatbots
- Wearables, VR, AR, & MR/li>
- mCommerce
Module 3: Integrating Media Touchpoints
Module 3: Integrating Media Touchpoints
Join us in
- Channel Mix Planning
- CX and Touchpoint Mapping
- Multichannel, Omnichannel, Transmedia Marketing
Module 4: Mobile Measurement and Analysis
Module 4: Mobile Measurement and Analysis
Join us in
- Advanced marketing metrics
- Lead and lag measures
- Brand marketing metrics
- Performance marketing metrics
- Business metrics
- Conversion rate optimization
Module 5: Mobile Ad Technologies
Module 5: Mobile Ad Technologies
Join us in
- Marketing automation
- Principles for automation
- Mobile programmatic
- Programmatic creative options
- Buying programmatic ads
- Ensuring brand safety
Module 6: Mobile Innovation
Module 6: Mobile Innovation
Join us in
- Emerging technologies
- Innovation Models
- 10 Types of Innovation
- Sustaining and disruptive Innovation
- Primer on Agile Development
2:30 PM – 2:45 PM
Registration
Registration
2:45 PM – 3:00 PM
Orientation
Orientation
3:00 PM – 3:30 PM
Determine characteristics of industry-standard mobile creatives and customer experiences
Determine characteristics of industry-standard mobile creatives and customer experiences
MODULE 1: Mobile Creatives and Experiences
MODULE 1: Mobile Creatives and Experiences
- MMA Mobile Creative Framework
- Types of Innovative Mobile Approaches
- Mobile creative best practices + Case studies
3:30 PM – 3:45 PM
ACTIVITY 1: Mobile Creative Strategy - Speed Ideation
ACTIVITY 1: Mobile Creative Strategy - Speed Ideation
Participants will be asked to pick a random brand to work on. They will then be assigned a random Type of Innovative Mobile Approach based on the MMA Mobile Creative Framework. They have 10 minutes to think of a creative mobile idea.
3:45 PM – 4:15 PM
Determine characteristics of industry-standard mobile creatives and customer experiences
Determine characteristics of industry-standard mobile creatives and customer experiences
MODULE 1. Mobile Creatives and Experiences
MODULE 1. Mobile Creatives and Experiences
- Advanced Mobile UX Concepts
- Visual design, Interaction design, Information architecture
- Best practices + case studies
4:15 PM – 4:30 PM
Break
Break
4:30 PM – 5:15 PM
Discuss the emerging mobile adtech and their most relevant applications
Discuss the emerging mobile adtech and their most relevant applications
MODULE 2. Mobile Ad Technologies
MODULE 2. Mobile Ad Technologies
- Marketing automation
- Principles for automation
- Mobile programmatic
- Programmatic creative options
- Buying programmatic ads
- Ensuring brand safety
5:15 PM – 5:30 PM
ACTIVITY 2: Formative Assessment: Learning Checkpoint
ACTIVITY 2: Formative Assessment: Learning Checkpoint
Participants will undergo a Kahoot! Game to assess retention of concepts
5:30 PM – 6:15 PM
Discuss emerging platforms for mobile advertising and new formats to experiment with
Discuss emerging platforms for mobile advertising and new formats to experiment with
- Messaging Apps for Brands
- Chatbots
- Wearables, VR, AR, & MR
- mCommerce
6:15 PM – 6:30 PM
Activity 3: Mobile Tech Use Case - Speed Ideation
Activity 3: Mobile Tech Use Case - Speed Ideation
Participants will be asked to pick a random brand to work on. They will then be challenged to create a use case/ scenario that utilizes a particular mobile technology. They have 10 minutes to think of a creative mobile idea.
6:30 PM – 6:45 PM
Recap & Evaluation
Recap & Evaluation
6:45 PM – 7:00 PM
Q&A
Q&A
Day 2
Module 1: Mobile Creatives and Experiences
Module 1: Mobile Creatives and Experiences
Join us in
- MMA Mobile Creative Framework
- Types of Innovative Mobile Approaches
- Mobile creative best practices + Case studies
- Advanced Mobile UX Concepts
- Visual design, Interaction design, Information architecture
- Best practices + case studies
Module 2: Shifts in Mobile Platforms
Module 2: Shifts in Mobile Platforms
Join us in
- Messaging Apps for Brands
- Chatbots
- Wearables, VR, AR, & MR/li>
- mCommerce
Module 3: Integrating Media Touchpoints
Module 3: Integrating Media Touchpoints
Join us in
- Channel Mix Planning
- CX and Touchpoint Mapping
- Multichannel, Omnichannel, Transmedia Marketing
Module 4: Mobile Measurement and Analysis
Module 4: Mobile Measurement and Analysis
Join us in
- Advanced marketing metrics
- Lead and lag measures
- Brand marketing metrics
- Performance marketing metrics
- Business metrics
- Conversion rate optimization
Module 5: Mobile Ad Technologies
Module 5: Mobile Ad Technologies
Join us in
- Marketing automation
- Principles for automation
- Mobile programmatic
- Programmatic creative options
- Buying programmatic ads
- Ensuring brand safety
Module 6: Mobile Innovation
Module 6: Mobile Innovation
Join us in
- Emerging technologies
- Innovation Models
- 10 Types of Innovation
- Sustaining and disruptive Innovation
- Primer on Agile Development
2:30 PM – 3:00 PM
Registration
Registration
3:00 PM – 3:15 PM
Orientation
Orientation
3:15 PM – 4:00 PM
Explore new ways to use traditional mobile advertising executions
Explore new ways to use traditional mobile advertising executions
MODULE 4. Integrating Media Touchpoints
MODULE 4. Integrating Media Touchpoints
- Omnichannel marketing
- Characteristics and principles of omnichannel marketing
- Transmedia marketing
- Transmedia pillars
- MINI-ACTIVITY: Multichannel, omnichannel, or transmedia?
4:00 PM – 5:00 PM
Discuss advanced metrics in mobile marketing
Discuss advanced metrics in mobile marketing
MODULE 5. Mobile Measurement and Analysis
MODULE 5. Mobile Measurement and Analysis
- Advanced marketing metrics
- Lead and lag measures
- Brand marketing metrics
- Performance marketing metrics
- Business metrics
- Conversion rate optimization
5:00 PM – 5:15 PM
Break
Break
5:15 PM – 5:30 PM
Activity 4: Formative Assessment: Learning Checkpoint
Activity 4: Formative Assessment: Learning Checkpoint
Participants will undergo a Kahoot! Game to assess retention of concepts
5:30 PM – 6:15 PM
Develop use cases using intermediate mobile executions discussed
Develop use cases using intermediate mobile executions discussed
MODULE 6. Mobile Innovation
MODULE 6. Mobile Innovation
- Innovation Models
- 10 Types of Innovation
- Sustaining and disruptive Innovation
- Primer on Agile Development
- Agile vs. Waterfall Development
6:15 PM – 6:30 PM
Activity 5: Innovation Speed-Ideation Exercise
Activity 5: Innovation Speed-Ideation Exercise
Participants will be asked to pick a random brand to work on. They will then be challenged to create a use case/ scenario that uses any of 10 types of innovation. They have 10 minutes to think of an elevator pitch idea.
6:30 PM – 6:45 PM
Recap & Evaluation
Recap & Evaluation
6:45 PM – 7:00 PM
Q&A
Q&A