Agenda (SGT) | MMA

By the end of the program, participants will be equipped with technical knowledge of Marketing Technologies (MarTech) and the skillful application of evaluating business needs of MarTech stack solutions to architect an efficient and experience-driven enterprise.

Classes are done via the Zoom Conferencing App.

This Program is Best Taken By:

  • Marketing decision-makers who are tasked to automate, consolidate, integrate or refine their processes using a suite of technologies
  • Professionals who are in charge of digital transformation
  • Marketers who are open to trying out emerging technologies and advertising practices
  • Agency talents seeking to add value to the brands they handle, from concept to execution and measurement.

In This Course You Will Learn:

  • Define the fundamental principles of MarTech and its role in digital marketing.
  • Examine their own current marketing landscape and distinguish the right MarTech stack.
  • Build an ideal MarTech stack designed to complement and enahance the brand's Customer Journey Experience, both online and off.
  • Utilize MarTech tools to curate a precise target audience segmentation and content marketing strategy that includes channel selection, KPIs, and metrics.
  • Have the capacity to inspect the brand's current MarTech maturity and initiate solutions for improvement.

What You Get from This Course:

  • Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
  • Opportunities to consult directly with CDP, MMA, and SMEs
  • Interactive learning in-session activities
  • Case studies in the student library
  • Access to a private WhatsApp group dedicated to the program
  • 80-point certification exam
  • CDP x MMA Certification: Marketing Technology (MarTech) Foundations

Please note, the course times are based on the Singapore time zone.

Day 1: MarTech Explained & MarTech BluePrint

Module 1: MarTech Explained

Join us in

  1. MarTech Mindset
    • MarTech in the World of Marketing
      • Influence of MarTech in DCx
    • MarTech Defined
    • MarTech Landscape
  2. MarTech Trends
    • Pre-pandemic vs. during pandemic
    • Emerging MarTech Industry Trends

Module 2: MarTech Blueprint

Join us in

  1. MarTech Tools
    • Advertising
    • Analytics
    • Content Management
    • CRM
    • Social Media
    • Collaboration
  2. Reimagine Marketing with Tech
    • Customer Single View
    • Journey Automation & Mapping
    • Experiential Marketing
  3. Evaluating Vendors: How to Buy MarTech

Module 3: MarTech Adoption

Join us in

  1. MarTech Maturity Assessment
  2. Creating a MarTech Roadmap (IMAGINE Framework)
    • Maturity Levels
    • Problem-Solution-Strategy-Tech (Creating the ideal MarTech Stack)
    • Setting MarTech Metrics

2:30 PM – 2:45 PM

Orientation

Introduction of CDM Team & SME
House Rules
Setting Expectations


2:45 PM – 3:30 PM

MODULE 1: MarTech Explained

MODULE 1: MarTech Explained

  1. MarTech Mindset
    1. MarTech in the World of Marketing
      1. Mobile creative best practices + Case studies
    2. MarTech Defined
    3. MarTech Landscape
  2. MarTech Trends
    1. Pre-pandemic vs. during pandemic
    2. Emerging MarTech Industry Trends

3:30 PM – 3:45 PM

Break


3:45 PM – 4:45 PM

MODULE 2: MarTech Blueprint

MODULE 2: MarTech Blueprint

  1. MarTech Tools
    1. Advertising
    2. Analytics
    3. Content Management
    4. CRM
    5. Social Media
    6. Collaboration

4:45 PM – 5:00 PM

Break


5:00 PM – 5:30 PM

MODULE 2: MarTech Blueprint

MODULE 2: MarTech Blueprint

  1. Reimagine Marketing with Tech
    1. Customer Single View
    2. Customer Journey Automation
    3. Experiential Marketing

5:45 PM – 6:15 PM

MODULE 2: MarTech Blueprint

MODULE 2: MarTech Blueprint

  1. Evaluating Vendors: How to Buy MarTech

6:15 PM – 6:25 AM

Class Round Table


6:25 PM – 6:35 PM

Wrap Up


Day 2: MarTech Adoption & Activity

Module 1: MarTech Explained

Join us in

  1. MarTech Mindset
    • MarTech in the World of Marketing
      • Influence of MarTech in DCx
    • MarTech Defined
    • MarTech Landscape
  2. MarTech Trends
    • Pre-pandemic vs. during pandemic
    • Emerging MarTech Industry Trends

Module 2: MarTech Blueprint

Join us in

  1. MarTech Tools
    • Advertising
    • Analytics
    • Content Management
    • CRM
    • Social Media
    • Collaboration
  2. Reimagine Marketing with Tech
    • Customer Single View
    • Journey Automation & Mapping
    • Experiential Marketing
  3. Evaluating Vendors: How to Buy MarTech

Module 3: MarTech Adoption

Join us in

  1. MarTech Maturity Assessment
  2. Creating a MarTech Roadmap (IMAGINE Framework)
    • Maturity Levels
    • Problem-Solution-Strategy-Tech (Creating the ideal MarTech Stack)
    • Setting MarTech Metrics

2:30 PM – 2:45 PM

Orientation

Introduction of CDM Team & SME
House Rules
Setting Expectations

2:45 PM – 3:30 PM

Module 3: MarTech Adoption

Module 3: MarTech Adoption

  1. MarTech Maturity Assessment

3:30 PM – 3:45 PM

Break


3:45 PM – 4:45 PM

MODULE 3: MarTech Adoption

MODULE 3: MarTech Adoption

  1. Creating a MarTech Roadmap
    1. (IMAGINE Framework)
      1. Invest
      2. Modular
      3. Alignment
      4. Goal
      5. Implement
      6. Nurture
      7. Evaluate
    2. Problem-Solution-Strategy-Tech
      (Creating the ideal MarTech Stack)
    3. Setting MarTech Metrics

4:45 PM – 5:00 PM

Break


5:00 PM – 5:30 PM

Module 3: MarTech Adoption

Module 3: MarTech Adoption

MarTech Mini Fair
(Round table discussion of MarTech strategies per industry)

5:30 PM – 6:15 PM

Activity

Tech Stacking for an Experience-Driven Enterprise

6:15 PM – 6:30 PM

Recap, Evaluation, and Wrap up


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