The Power of Location Data to Unlock Customer Insights
Marketers who are leveraging location data have experienced 202% increase in ROI, 47% decrease in cost per action, and drive 15% higher incremental revenue. Don’t miss Factual’s Vice President, Kevin Reilly discuss the value of location data and share examples of how it has provided actionable customer insights that can guide content strategies and unlock sophisticated personalization strategies.
- Why marketing executives are bringing Location in-house: Marketing trends show that personalization is key for brands and marketing orgs and how location data is a key piece to unlocking the power of first party data.
- Connecting the dots: The holistic view of a customer can be elusive, we’ll explain how enriching your first party data with location data helps you gain a deeper understanding of customers and show a full CRM life cycle.
- Snap Insights: We’ll share how Snap coupled Factual’s location data with their first party data to deliver powerful insights on the auto industry.
About Factual:
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior.