The Power of Location Data to Unlock Customer Insights | MMA Global

Mobile, Muffins & Mochaccinos

Breakfast Series

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New York
Thursday, December 5, 2019 - 8:30am to 11:00am EST
Little Park, 85 West Broadway, New York, NY 10007
 
 

The Power of Location Data to Unlock Customer Insights

Marketers who are leveraging location data have experienced 202% increase in ROI, 47% decrease in cost per action, and drive 15% higher incremental revenue. Don’t miss Factual’s Vice President, Kevin Reilly discuss the value of location data and share examples of how it has provided actionable customer insights that can guide content strategies and unlock sophisticated personalization strategies.

  • Why marketing executives are bringing Location in-house: Marketing trends show that personalization is key for brands and marketing orgs and how location data is a key piece to unlocking the power of first party data.
  • Connecting the dots: The holistic view of a customer can be elusive, we’ll explain how enriching your first party data with location data helps you gain a deeper understanding of customers and show a full CRM life cycle.
  • Snap Insights: We’ll share how Snap coupled Factual’s location data with their first party data to deliver powerful insights on the auto industry.

 

Speakers: 
Vice President of New Business
Factual
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About the MMA Mobile, Muffins & Mochaccinos Breakfast Series

The MMA Mobile, Muffins & Mochaccinos Breakfast Series, inspired by the famous Algonquin Roundtables of the early 1900s, brings together some of the top minds in the mobile marketing industry to innovate, discuss, debate and impact the future of marketing in an intimate setting. They are designed to promote creative collaboration and the free exchange of ideas focused on the advancement of critical issues pertaining to the mobile marketing industry. Please join us and take your place at the table.