The Opportunity in OTT | Mobile Marketing Association

Mobile, Muffins & Mochaccinos

Breakfast Series

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Chicago
Tuesday, October 8, 2019 - 8:30am to 11:00am CDT
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The Florentine, 151 West Adams Street (Inside the JW Marriott), Chicago, IL 60603
 
 

The Opportunity in OTT

Consumers access of live TV events including news, sports, music and other via OTT is scaling at a rapid rate. This has created a huge and new opportunity for advertisers to reach unduplicated audiences across multiple devices with more measurable analytics and ROI metrics than ever before.
 
During this intimate breakfast with your peers, you will hear strategies on how to optimize your media spend against today’s on-the-go viewers and leapfrog your competition by leveraging impression based buying and advanced TV.
Speakers: 
Director, Sling TV
Dish Media
Breakfast Sponsor:

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About the MMA Mobile, Muffins & Mochaccinos Breakfast Series

The MMA Mobile, Muffins & Mochaccinos Breakfast Series, inspired by the famous Algonquin Roundtables of the early 1900s, brings together some of the top minds in the mobile marketing industry to innovate, discuss, debate and impact the future of marketing in an intimate setting. They are designed to promote creative collaboration and the free exchange of ideas focused on the advancement of critical issues pertaining to the mobile marketing industry. Please join us and take your place at the table.