Webinar: Movable Middles Growth Framework | MMA Global

Webinar: Movable Middles Growth Framework

Join us for Movable Middles Growth Framework: Using Moneyball to Drive Marketing Growth

Wednesday, August 9, 2023 - 11:00am to 12:00pm EDT

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
MMA MTA Expert & President
Rubinson Partners, Inc.
Head of Marketing Analytics
Ally Bank
Director, Consumer Engagement and Digital Marketing - US Nutrition

View the Webinar: Movable Middles Growth Framework