WAP standards
| TEXT ADS | NOTES: |
| 15 Characters (Fixed) | Content Friendly |
| 30 Characters (2 lines fixed) | Content Friendly |
| 34 Characters (1 line of Marquee/Times Square* text) | Content Friendly /SMS Standard Compatible |
| GRAPHIC ONLY ADS — | |
| 80 x 8 pixels | Content Friendly |
| 80 x 15 pixels | Content Friendly |
| 80 x 20 pixels | Content Friendly |
| 80 x 31 pixels | Designed to run full screen on a four line high display |
| GRAPHIC PLUS TEXT ADS - | |
| 80 x 8 pixels plus one line of text (see text specs above) |
Content Friendly |
| 80 x 15 pixels plus one line of text (see text specs above) |
Content Friendly |
| 80 x 15 pixels plus two lines of text (see text specs above) |
Designed to run full screen on a four line high display |
| 80 x 20 pixels plus one (or two) lines of text | Designed for larger screen devices |
INTERSTITIALS
- All standard sizes listed above can be run as interstitials
- An 80 x 31 pixel interstitial will run full screen on a four line high display
- Should time out at 5 seconds
- User must have the option to skip the ad
"Content Friendly" standards are designed for publishers or carriers who require some non-ad content to appear on the opening screen of the device.
- Marquee or Times Square formats utilize groups of words that appear on multiple screens (left to right) to allow the display of an entire phrase on a single line.