Brand Safety Issues are Not Going Away!
- 70% of Marketers State the Issue of Brand Safety is Escalating
- 48% of consumers said they would rethink purchasing or even boycott a brand if it appeared next to content that offends or concerns them
- Hundreds of brands have recently been “tagged” in the press for running ads aligned with controversial or “unsafe” content.
A rise in brand safety issues signals a potential nightmare for marketers.
And if ignored, brands can face serious backlash to your reputation, your customer loyalty, your revenue, and eventually to your bottom line.
