SAVE - Future of Brand Safety | MMA / Marketing + Media Alliance

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and more, SAVE is here to help.

 

What is SAVE?

SAVE is a marketer-led Future of Brand Safety Council working to provide guidance for brands in all marketing environments.


The MMA SAVE Brand Safety Agenda is based on the following four guiding principles:


Creation of a Marketer Brand Safety Strategy Guide

Assessment and Benchmarking of Brand Safety issues by marketers

Validation of Brand Safety Partner Selection and Evaluation

Brand Safety Education

Brand Safety Issues are Not Going Away!

  • 70% of Marketers State the Issue of Brand Safety is Escalating
  • 48% of consumers said they would rethink purchasing or even boycott a brand if it appeared next to content that offends or concerns them
  • Hundreds of brands have recently been “tagged” in the press for running ads aligned with controversial or “unsafe” content.

A rise in brand safety issues signals a potential nightmare for marketers.

And if ignored, brands can face serious backlash to your reputation, your customer loyalty, your revenue, and eventually to your bottom line.

SAVE

SAVE

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Brand Safety Certification Program

MMA and Brand Safety Institute have partnered to increase the digital advertising industry’s expertise in the rapidly changing field of brand safety through research, education, and certification. Join one of our programs and receive:

  • Individual certification in brand safety – become recognized as Brand Safety Officer. Use promo code MMBrandSafety for a 25% discount on this certification
  • Corporate recognition as leaders in brand safety and having a Brand Safe Workforce. Contact MMA for a 25% discount on the corporate certification program the Brand Safety Workforce.
  • Customized industry-leading learning for individuals based on their role.
  • Access to brand safety resources such as policies, processes, templates, etc.

In partnership with:

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How You Can Join SAVE

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