With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and more, SAVE is here to help.
SAVE is a marketer-led Future of Brand Safety Council working to provide guidance for brands in all marketing environments.
The MMA SAVE Brand Safety Agenda is based on the following four guiding principles:
A rise in brand safety issues signals a potential nightmare for marketers.
And if ignored, brands can face serious backlash to your reputation, your customer loyalty, your revenue, and eventually to your bottom line.