With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and more, SAVE is here to help.
SAVE is a marketer-led Future of Brand Safety Council working to provide guidance for brands in all marketing environments.
The MMA SAVE Brand Safety Agenda is based on the following four guiding principles:
A rise in brand safety issues signals a potential nightmare for marketers.
And if ignored, brands can face serious backlash to your reputation, your customer loyalty, your revenue, and eventually to your bottom line.
MMA and Brand Safety Institute have partnered to increase the digital advertising industry’s expertise in the rapidly changing field of brand safety through research, education, and certification. Join one of our programs and receive:
In partnership with:
