MTA | Page 2 | MMA Global

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The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Release Date: 
April, 2021

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
April, 2021
Education Section: 
Release Date: 
January, 2021
Education Section: 

This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.

Release Date: 
January, 2021
Education Section: 

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

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If your company is an MMA member and you need log-in information, please email [email protected].

Members Only
Release Date: 
November, 2020
Release Date: 
December, 2019
File Size: 
2.6 MB

Thursday, May 28, 2020 - 2:00pm to 3:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar:
Release Date: 
December, 2019
Education Section: 
The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Release Date: 
October, 2019