MTA | Page 2 | MMA
Release Date: 
December, 2019
Education Section: 
The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Release Date: 
October, 2019

Tuesday, November 19, 2019 - 2:00pm to 3:00pm EST

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Watch the Webinar:
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Release Date: 
May, 2019
Members Only
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Release Date: 
April, 2019
Multi Touch Attribution Marketer Survey (November 2018)
Release Date: 
November, 2018
Education Section: 
Members Only

The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Release Date: 
January, 2018
File Size: 
532 KB
Education Section: 
Members Only

Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Release Date: 
May, 2020