MMA India Councils
Be a part of local councils & participate in the pioneering efforts to shape the future of marketing & enable best practices with your peers, experts & thought leaders.
Brand Safety & Suitability Council
The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
A marketer-led Future of Brand Safety Council created to ensure safeguards for brands in all marketing environments. The councils focus will be to develop processes, programs, benchmarks & measures to protect ones brands reputation & marketing investment.
Audio Council
MMA’s Voice & Audio council originated in 2020 where we saw a huge untapped opportunity to connect with new target audiences that may not have been possible before due to barriers created by education, exposure, language and connectivity. The council will:
The Voice & Audio council seeks to create leadership & evangelism for marketers to better understand the dynamically evolving nature of voice marketing and enable guidelines, use cases and expertise to exploit the platform.
Martech, Data & CX Council
The Martech, Data & CX Council empowers organizations to harness the potential of Martech, Data, and CX while ensuring privacy compliance.
The MarTech, Data & CX council helps facilitate business evolution and understand the importance of MarTech & CX maturity, its capabilities, and data's importance in today’s dynamic world.
E-commerce Council
The council has prioritised the following key areas to work on :
- Build overall understanding of the ecosystem and to address cluster-specific issues
- Capability building in Omni Channel Marketing
- Streamline ecosystem through building a common vocabulary and industry standards
Key Insights:
The E-commerce council seeks to help marketers develop a comprehensive understanding of the E-commerce landscape and new growth drivers in the ecosystem.
