India | Page 28 | MMA / Marketing + Media Alliance

India

Executive Summary: Modern Marketers Guide to Connected Consumer Journeys

Ever-evolving consumer demands are forcing sellers to fundamentally rethink how they go to market — from the customers, they target to the channels they sell-through.

Released: 
May, 2021
Region: 
APAC, India
Data

Modern Marketers Guide to MarTech Maturity

The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Released: 
May, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives
Region: 
APAC, India

Makemytrip India Pvt. Ltd.

The Trade Desk (India)

The UK Trade Desk Ltd. (India)

Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global

India: How to Build a Data Culture in an Organisation

Thursday, April 15, 2021 - 6:30am to 7:30am IST

Data

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights:

Region: 
APAC, India, Global
Speakers: 
Zaved Akhtar
VP - Digital Transformation & Growth
Unilever South Asia
Girish Varadarajan
Head, Analytics
Aditya Birla Capital
Vivek Prabhakar
Co-founder
Chumbak
Moneka Khurana
Country Head & BOD Member
MMA Global India
Vishal Agarwal
VP Customer Strategy
Merkle Sokrati
Watch the Webinar:

India: Unveiling The Voice Playbook - Shaping the Future of Voice

Wednesday, April 7, 2021 - 6:30am to 8:00am IST

Audio/Voice

Voice is the interface of the future and as marketers, we cannot afford to miss the opportunity it creates. But the question that still haunts every marketer is “How do we incorporate Voice as a default marketing strategy going forward?” In this webinar learn more about how to leverage Voice Technology from best in class in the Industry and seek curated rich insights from the Voice Playbook being unveiled.
 
Key Takeaways From the Webinar:

Region: 
APAC, India, Global
Speakers: 
Shamsuddin Jasani
Ex-Group MD, Isobar South Asia
Isobar India
Sapna Chadha
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Anjali Madan
Director - India Consumer Experience, AMEA Media
Mondelez South Asia
Gopa Kumar
Chief Operating Officer
Isobar
Kumar Rangarajan
Co-founder
Slang Labs
MVS Murthy
Chief Marketing Officer
Federal Bank India
Virginia Sharma
Vice President, Brand Solutions
JioSaavn
Moneka Khurana
Country Head & BOD Member
MMA Global India

mma-webinars-20221014.jpg

Webinar Partner:
Watch the Webinar:

Brand Safety & Suitability Council

The Council’s aim is to develop processes, programs, benchmarks, and measures to protect your brand’s reputation and marketing investment. The idea is to provide guidance and learnings to brands and performance marketers.
A marketer-led Future of Brand Safety Council created to ensure safeguards for brands in all marketing environments. The councils focus will be to develop processes, programs, benchmarks & measures to protect ones brands reputation & marketing investment.

Pages