mobile publishing | MMA Global

Mobile User Engagement Study

A resource for publishers to identify how mobile users are consuming content, what steps they can take to drive more traffic and how these users can support and organically grow the publisher's brand.

This study addresses two key findings that could help content publishers fine tune their mobile strategy:

  1. What drives users to share content on a mobile app?
  2. What drives users to engage with content on a mobile app?

The findings of this study will allow publishers to continually modify and improve the mobile experience for their consumers, plus help other stakeholders vested in helping publishers adjust their business and content models to succeed in the mobile economy.



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