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InMobi Case Study – National Institute of Information Technology

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The Challenge:
NIIT is a leading Global Talent Development Corporation, dedicated
to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIIT reached out to InMobi because they saw an opportunity to leverage mobile advertising to drive awareness and generate leads for
their schools.

The Solution:
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InMobi Case Study – Fiplab’s Talking Gremlin App Reaches #1

The Challenge:
Fiplab is a leading app development studio based in London, U.K. As part
of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive downloads and increase their App Store ranking.
 
The Solution:
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InMobi Case Study – UNICEF

The Challenge:
United Nations Children’s Fund (UNICEF) is a global organization with a mission to build a world where the rights of every child are made apparent. InMobi donated media for a mobile ad campaign across Indonesia to raise awareness about the benefits of exclusive breastfeeding.
 
The Solution:
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InMobi Case Study – Unilever’s Close Up Toothpaste

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The Challenge:
Close Up is a popular Unilever brand of toothpaste and is a top brand in over 50 different global markets. Unilever brand managers saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.
 
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InMobi Case Study – Reebok HexRide

The Challenge:
Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.
 
The Solution:
To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. 
 
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InMobi Case Study – Sony Ericsson

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The Challenge:
The Xperia X1 was one of Sony’s first Windows Mobile devices. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities. Sony selected InMobi to build a word-of-mouth campaign to launch before the phone came out. 
 
The Solution:
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InMobi Case Study – Yamaha FZ-16

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The Challenge:
The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men. 
 
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InMobi Case Study – Reebok Premier League

The Challenge:
Reebok was one of the key sponsors
of the Indian Premier League, the newest and highest-profile league in domestic professional cricket. Reebok chose InMobi to drive purchase intent of merchandise through mobile advertisements.
 
The Solution:
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InMobi Case Study – Dealfish Is Top Site in Kenya

The Challenge:
Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services. Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya.
 
The Solution:
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InMobi Case Study - General Motors Utilizes Rich Media

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The Challenge:
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. 
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
 
The Solution:
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. 
 
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