November 5, 2012
Reebok was one of the key sponsors of the Indian Premier League, the newest and highest-profile league in domestic professional cricket. Reebok chose InMobi to drive purchase intent of merchandise through mobile advertisements.
With a focus on team jerseys, a range of wallpapers and apps were made available for download. Special features allowed users to share their favorite shirts among their fellow cricket fans, and even send certain items as gifts. Also, users were able to leverage Store Locator functionality to find the nearest retail outlet for Reebok Indian Premier League merchandise.
Because cricket is a sport with an enormous and devoted fan following in India, it was key for users to be able to share their favorite Reebok IPL jerseys with their friends. More than half of all users who clicked through a banner ad downloaded jersey wallpaper.