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IoT

Bottle Rocket's Coca-Cola Freestyle Case Study

Coca-Cola Freestyle Case Study

Why did we get 
a call?
Coca-Cola had a problem. Their slick new touch-enabled soda fountain, the Freestyle dispenser, could produce literally millions of Coke product combinations. But lines were getting long as people learned how to use Freestyle and played with new combinations.
The answer: a mobile app that consumers could use to create personal mixes beforehand, then share with the Freestyle machine and friends. Problem solved. Well, not exactly. The first version of the app failed to launch. Enter Bottle Rocket.
food
beverage
IoT
soda
coca-cola
coca-cola freestyle
IOS
android
QR code
mobile loyalty
mobile loyalty

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.