Atlantis | MMA

Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

Atlantis Mobile Site

GOALS
• Replicate desktop site as closely as possible
• Facilitate multi-platform access
APPROACH
• Created mobile site using a transcoding solution
• Used Google Mobile Ads and app to drive site traffic
RESULTS
• Mobile site now attracts 22% of total visits
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Atlantis Mobile Site
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