Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks
GOALS
- Drive downloads
- Increase app discoverability
APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download
RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%
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