Millennial Media

Harvester Leverages Apple Passbook Functionality to Offer Innovative Mobile Voucher Campaign

GOAL

Millennial Media

Millennial Media - Olympus “Captures Your Stories” with Mobile

GOAL

Reach in-market camera shoppers to encourage consideration of the new Olympus PEN E-PM1 digital camera.

 

SUMMARY

Millennial Media

Millennial Media - Adidas “Light You Up” Mobile Campaign is a Runaway Success

GOAL
Drive foot traffic to New York City’s Penn Station to view an Adidas “Light You Up” promotional light show.

 

SUMMARY

Millennial Media

Millennial Media - ngmoco “Doubles Down” on Mobile to Drive Downloads of Blackjack App

GOAL
Reach Android users and drive downloads of the ngmoco Blackjack! Application.

 

SUMMARY

Millennial Media

Millennial Media - Samsung Galaxy Tab “Possibilities on the Go”

BACKGROUND

Samsung, through Starcom, were looking to promote their new Galaxy Tablet to primarily Android users across EMEA and Asia and reinforce the message of “More Possibilities On The Go”. The campaign ran cross-media and the goal was to leverage the unique opportunities offered by mobile devices.

 

CHALLENGE

Millennial Media

Millennial Media - Jeep Develops Custom Mobile Landing Page to Drive Consumers to UK Dealerships

GOAL
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow UK consumers to easily find local dealerships.

 

SUMMARY

Millennial Media

Millennial Media - Carphone Warehouse Reaches UK Consumers with Multifaceted Mobile Campaign

GOAL

Drive awareness around Carphone Warehouse’s “Free Gift Card” promotion and demonstrate that Carphone Warehouse is the destination for the entire Samsung Galaxy family.

 

SUMMARY

Millennial Media

Millennial Media - Activision Leverages Mobile's Reach to Promote “Call of Duty: Modern Warfare 3”

GOAL

Drive pre-orders ahead of the game release date, and generate awareness and social media buzz.

 

SUMMARY

Millennial Media