Kotak Mahindra Old Mutual Life Insurance Ltd launched a new campaign, titled ‘Another You’ (“Aap Jaisa Ek Aur”), showcasing the Kotak Assured Income Plan.
To generate awareness, and drive traffic to its mobile-optimized site, Kotak turned to InMobi — the largest independent mobile ad network.
Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.
In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and directed them to visit the Slim-Fast mobile website.
Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.
Audi embraces HTML5 mobile rich media technology to drive awareness of the Audi Q3
Audi Australia has experienced sustainable growth over the last 8 years. As part of the all-new Audi Q3 launch, Audi wanted to drive brand affinity and connect with their upwardly mobile target audience on an emotional level through a variety of digital touch-points.
New Features Drives Viral Discovery and Adoption of Customer Loyalty Programs Through End-User Sharing