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InMobi Case Study – Tune Talk Utilizes Targeting

The Challenge:
Tune Talk, Malaysia’s newest mobile operator, launched roaming rates up to 18x lower than competitors. In addition to Radio, Print and TV exposure, Tune Talk was able to target competitor subscribers via network targeting on InMobi.

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InMobi Case Study – Lancôme Perfume Launch

The Challenge:
Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, 
as well as drive attendance to the soft-launch event. Because mobile is very popular amongst this demographic, it proved to be the perfect channel.
 
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InMobi Case Study – Levi’s Curve ID Campaign

The Challenge:
Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).
 
 
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InMobi Case Study – Radio Alarm is First Rich Media Ad In Korea

The Challenge:
Radio Alarm, is a classic style radio and alarm clock app. InMobi created a rich media mobile campaign for the app to increase awareness and drive downloads of the free trial version.
 
 
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InMobi Case Study – Kotak Life

The Challenge:

Kotak Mahindra Old Mutual Life Insurance Ltd launched a new campaign, titled ‘Another You’ (“Aap Jaisa Ek Aur”), showcasing the Kotak Assured 
Income Plan.

To generate awareness, and drive traffic to its mobile-optimized site, Kotak turned to InMobi — the largest independent mobile ad network.

 

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InMobi Case Study – Canon PIXMAtown Campaign

The Challenge:

Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

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InMobi Case Study – Slim-Fast Utilizes Interactive Rich Media

Member Submitted Content

The Goal:

In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and directed them to visit the Slim-Fast mobile website.

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InMobi Case Study - Samsung Q3: Interactive Rich Media Ad Unit During the Olympics

The Objective:

Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was 
to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.

 

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InMobi Case Study - Audi Q3: Mobile Engagement

Member Submitted Content

Audi embraces HTML5 mobile rich media technology to drive awareness of the Audi Q3

Challenge

Audi Australia has experienced sustainable growth over the last 8 years. As part of the all-new Audi Q3 launch, Audi wanted to drive brand affinity and connect with their upwardly mobile target audience on an emotional level through a variety of digital touch-points.

The Solution

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