The Weather Channel Mobile Alerts | MMA
May 1, 2005

Company:

The Weather Channel

Goal:

Extend The Weather Channel Brand and wireless product offerings so that each consumer can access the weather information needed to make informed weather decisions while on the go.

Solution:

The Weather Channel partnered with Mobile Media North America to provide cross carrier SMS (short messaging service) mobile originated forecasts.  Users simply text any city name or US zip code to the short code “4CAST” (42278) and are sent a 36 hour forecast via text message.  The cost of each delivered forecast is $0.75. The product is initially targeted at business travelers who can get quick, reliable information for any city world wide.  The service is available on most major US carriers.

Additional products will be added to the SMS product catalogue in mid 2005.

Results:

The Weather Channel has successfully expanded its wireless product offerings by allowing each subscriber with a SMS capable handset to get trusted information from The Weather Channel instantly.