U.S. Cellular - Mobile Operator Case Study )Valista)
Valista’s Operator Payments Service Helps U.S. Cellular Increase Off-Deck Mobile Content Revenues Enabling Greater Consumer Choice and Transparency
Provide customer base with greater access to mobile content and the ability to fully participate in interactive activities such as text-in media voting for popular television shows.
Quickly implement a scalable and flexible premium content service business
Valista’s Operator Payments Service enables U.S. Cellular to safely and securely allow third party content and application providers to bill their customers without exposing them to potential revenue leakage and fraud.
Valista’s Operator Payments Service acts as a bridge between external aggregators, content providers and U.S. Cellular’s internal infrastructure. It is offered as a managed service, allowing U.S. Cellular to maintain core focus and improve the time to market of their off-deck premium content business. The service utilizes Valista’s industry leading payments technology and its advanced revenue sharing and settlement solution )ValistaPlus™ 4).
Valista’s Operator Payments Service supports a wide range of mobile payment options, providing consumers with greater choice in the purchasing process. In addition, the service provides support for post purchase operations such as refunds and credits and allows for end-to-end visibility of transactions.
Through Valista’s Operator Payments Service, U.S. Cellular customers will now have greater access to mobile content and be able to fully participate in many interactive activities such as text-in media voting for popular television shows.
In addition, Valista’s Operator Payments Service includes the campaign manager module which enables the submission, approval and launch of campaigns proposed by content providers or aggregators to U.S. Cellular while also protecting their customers by ensuring only content and services which meet U.S. Cellular’s criteria are accepted.