Brand: Sprite

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Project: Sprite Mobile Video



Company: Turkcell & 121Metre

Objective: To collect consumer data for the Sprite portal and to create a Sprite community.

Solution:  Releasing the Sprite commercial on mobile phones before TV!
Banner ads with a question about the new Sprite commercial were placed on various web sites before the commercial was aired on TV. When consumers clicked on the banner, they were directed to a microsite where they could answer the question and fill out a registration form which earned them 5 sponsored SMS from Sprite. They then received a mobile video of the commercial on their mobile phone, allowing them to watch the commercial before its release on TV.

Results:
More than 12.000 people signed up for the campaign.




Translation:
Where will the kids dive in the new Sprite commercial?

a)      Soccer field, b) Highway, c) Desert, d) Office

Send us your GSM number and e-mail address to watch the Sprite commercial before everyone else and win 5 sponsored sms!