Showtime Launches Mobile Store | MMA Global

Showtime Launches Mobile Store

March 7, 2005

Showtime Launches Mobile Store

Brand: Showtime

Company: m-Qube

Goals

-With personalized cell phone options and text messaging, fans can connect with their favorite SHOWTIME shows on a daily basis
-A new retail channel to leverage web traffic to sell mobile products right off sho.com
-By uniting TV, online and mobile content, Showtime is offering fans of their popular shows a unique and personal way to stay connected

Solution

The Showtime mobile store, powered by m-Qube, is part of a new wireless initiative for Showtime which has included: wireless text messaging campaigns providing fans with show trivia and news; chats; and live on-air polling.  The store launched first with the L Word with content for other Showtime Original series to follow.  The store will offer ringtones based on featured music from the series, including the new theme song.  In addition to ringtones, the storefront will have an array of cast photos and the L World Logo which can be downloaded and used as wallpaper for mobile phones. Additional ringtones, screen graphics and other content will be available for the highly-anticipated comedy series Fat Actress starring Kristie Alley, and content will be available for Queer as Folks, the first series to present a candid look at gay lifestyles, which enters its fifth season in 2005.


Results
To date, the Showtime mobile store is performing strongly.

With people always on the move, wireless technology is an increasingly attractive way to serve our fan base and stay connected with them," said Showtime EVP Mark Greenberg. "With personalized cell phone options and text messaging, fans can connect with their favorite SHOWTIME shows on a daily basis."

m-Qube provides the content platform, billing services and direct cross carrier connectivity to enable consumer facing companies to successfully take advantage of mobile content as a legitimate entertainment product.
Delivering the most premium billed mobile content in North America, m-Qube combines the largest subscriber footprint in North America  with many points of retail distribution through websites, Wap sites, Java applications and Brew applications.