Campaign – s. Oliver- Mindmatics mobile couponing campaign

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Mobile coupons sent to user’s mobile phone offer companies a great opportunity to reach buyers and win new customers.

Idea
Mindmatics, a leading German provider of full-service mobile marketing, used Gavitec's stand-alone solution – EXIO – to realize a successful mobile couponing campaign for the German casual-clothing retailer s.Oliver in Munich. More than 100,000 registered members from Mindmatics’ MisterAdGood database received a mobile discount voucher as an encrypted Data Matrix code in a picture message (SMS) to their mobile phone, enabling them to receive 5 Euros off their purchase price with the mobile coupon in 14 s.Oliver retail stores throughout Germany. Using Smart Messaging (e.g. Nokia Picture SMS), MMS or EMS technology, the mobile coupons were sent as a unique and encrypted two-dimensional code on the user’s mobile phone. Information like store name, voucher and amount were not only encrypted in the Data Matrix code but also displayed on the phone screen to inform the mobile phone’s user. To support this special time-limited marketing campaign, the 2d code also contained an expiration date.

Results
Directly at the Point-of-Sale, customers could print and convert their SMS coupon into a real paper-based discount voucher. Installed in the s.Oliver retail outlets, EXIO were used to scan the SMS coupon directly from the phone’s screen. Using the built-in GSM-module, the EXIO scanner verifies the validity of the coupon using a central database to ensure a voucher is redeemed only once and – in case of a valid coupon – prints out a unique paper voucher.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).

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