Brand:              R/GA Make a Beautiful Noise

Company:        R/GA

Objective:
R/GA wanted to send an interactive e-greeting to its clients during the 2005 holiday season. The campaign, entitled Make a Beautiful Noise, allowed e-greeting recipients to compose their own ringtone and download it to their cellphones.

Solution:
R/GA contacted Kikucall to deliver the custom ringtones to domestic and international clients in the following countries: United States, United Kingdom, Germany, France, Finland, Singapore, and Hong Kong. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

o         Kikucall developed an online ringtone interface that was integrated into the e-greeting.

o         The interface collected consumer mobile phone information, and sent free Make a Beautiful Noise ringtones directly to consumer mobile phones via WAP-push SMS.

Results:
95 people who received the e-card completed an online form that pushed an SMS to their cellphones. 65% of people who had an SMS pushed to their phones then went on to download the ringtone.