October 27, 2008
Title
Playphone to launch TV Channel
Brand
PlayPhone is a leading global mobile media company present in more than 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalisation and entertainment content to mobile consumers anytime, anywhere.
In addition to operating its consumer-facing mobile destination at PlayPhone.com, PlayPhone powers mobile content destinations and promotional offerings for entertainment and retail brands including Wal-Mart, ABC Television, Sony Pictures, SONY BMG, Cartoon Network, Adult Swim, SEGA, Real Networks, iPlay and many more.
Category
Case Study
Agency
N/A – in house
Region
UK
Timeline
25th October – ongoing
Summary
Campaign Overview and Goals
PlayPhone Hits TV - a new broadcast concept in the UK.
PlayPhone is to launch a television channel in a groundbreaking joint venture with Top Up TV, the company that provides Pay TV services on Digital Terrestrial Television. It is the first time a mobile entertainment brand has launched its own branded television channel. PlayPhone Hits showcases the rich mobile content offered by PlayPhone’s Splash Mobile service - the programming involves:
- 1hr of pre-compiled music video footage updated weekly
- Packaged with great content, competitions, news, gossip and call to actions
- New idea, innovative and unique
- Based on a subscription concept
The aim is to extend the PlayPhone brand beyond the world of mobile to broadcast, adding to the WAP, web and SMS media through which it is presently available. Viewers will be encouraged to interact with the programming by texting or visiting the Splash website http://uk.splashmobile.com
