July 28, 2008
Pepsi Goolcell Sponsorship )Aerodeon Turkey)
Brand: PEPSI
Agency: Aerodeon Turkey
Duration: 12 Jan 2008 – 30 May 2008
Goolcell is mobile broadcast sports channel of Turkcell that covers 8.500.000 subscribers. Before and after each game of four leading teams in Turkish National Football League, messages to notify the subscribers about the games and the scores are broadcasted. Subscribers view those messages as pop ups on the screens of their mobile devices, or as text messages in their inboxes.
There is a sponsorship area in each message to be used by sports engaged brands. Since PEPSI aims to associate itself with the unique pleasure of football, it is offered by Aerodeon to use that sponsorship area.
For 17 weeks, in 65 football games, PEPSI advertisements had taken place in Goolcell broadcast messages. Prior of the game broadcasts carried “Is your PEPSI ready? The game is begining”, and end of the game broadcasts carried “Game ends! Football joy goes on with PEPSI” mesages.
Each message that was broadcasted reached 8.5 million subscribers, so the total impression was over 1 billion.
Sponsorship went on during Euro 2008 games also.
