KampagnenExpost – Nokia 5300 Voicecall 2006 (Dimoco) <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Club Nokia members were asked to participate in the 5300 phonetester via Push SMS.

Step 1

For participation they had to answer with the keyword MUSIC and if they did so – they immediately received the voicecall!

Within this voicecall they heard a familiar song title (Warner Music) and a woman speaker – who spoke the same lines as in the tv ad – explaining how to participate.

Step 2

Immediately after the Voicecall the CN members received a SMS and were asked to poste their emotions and associations via SMS to get a Nokia phonetester!

The user stories/associations could be read in the web and after a certain period the best stories have been evaluated and 3 of them became a Nokia-5300-Phonetester!  They were informed via SMS and phonecall!