KampagnenExpost – Nokia 5300 Voicecall 2006 (Dimoco) <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Club Nokia members were asked to participate in the 5300 phonetester via Push SMS.
For participation they had to answer with the keyword MUSIC and if they did so – they immediately received the voicecall!
Within this voicecall they heard a familiar song title (Warner Music) and a woman speaker – who spoke the same lines as in the tv ad – explaining how to participate.
Immediately after the Voicecall the CN members received a SMS and were asked to poste their emotions and associations via SMS to get a Nokia phonetester!
The user stories/associations could be read in the web and after a certain period the best stories have been evaluated and 3 of them became a Nokia-5300-Phonetester! They were informed via SMS and phonecall!
FACTS & FIGURES
b. Plus Affinity to Music
c. Plus music phone: N70, 6230, 6230i, 6680, 6233, 6270, 6280, 3230, 3250, N73, 6233, 6270
SMS Push to Club Nokia Members
Response MUSIC/Voicecall/Info SMS:
AT: 1.885 5,9%
CH: 1.522 6,9%
AT: 710 37,0%
CH: 255 16,8%
DIMOCO – Direct Mobile Communications GmbH
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