NBC Olympics – February 10th through February 26th
NBC Olympics and GoldPocket Wireless brought the excitement of the games straight to the viewer’s phone. Running from February 10th through the end of the games on February 26th, users could sign up to participate in the “NBC Olympics Trivia Challenge”, vote for which athletes deserved the gold, text in questions for show announcers, and received breaking news alerts on their favorite athletes and events.
How it Worked:
Trivia buffs could sign up for the Trivia Challenge by texting the word “TRIVIA” to 62288 (NBCTV). For only $0.99, subscribers then received 3 questions per day, testing their knowledge of all things related to the Winter Games, past and present. NBC producers in Torino were able to create and schedule questions remotely (to keep the trivia current and relevant to daily events), using GoldPocket Wireless’s EMConnect Campaign Manager.
Various events also gave viewers at home the chance to vote on which athletes performed exceptionally. Viewers were prompted to send in the word “VOTE” to 62288 (NBCTV), at which point they received a ballot on their phones which will let them vote for the athletes that had stellar performances that day.
“Olympic Ice”, a daily show that aired at 6pm EST on USA Network, gave viewers the chance to ask co-host Dick Button questions that he answered on-air during the “Push Dick’s Button” segment of the show. Questions and comments for Dick were submitted by texting the word “PUSH”, followed by the question text, to 62288.
GoldPocket Wireless also powered all the mobile alerts from NBCOlympics.com. GoldPocket’s APIs were integrated with the web-site to provide real-time breaking news alerts in over one hundred categories, including USA gold medal updates, as well as updates on specific events and athletes.
Promotional Campaign Description:
NBC promoted the wireless campaigns throughout the shows mentioned above utilizing lower third advertising and on-air prompts. Additional promotion was done on the NBCOlympics.com website.
NBC wanted to offer their viewers a way to become fully immersed in the Olympics experience, even when they were away from their televisions. Real-time alerts on favorite athletes and events, clever and engaging trivia questions, and opportunities to vote on athlete performances gave NBC viewers the chance to live the excitement of the Olympics throughout the Games.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
About GoldPocket Wireless:
GoldPocket Wireless is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company’s customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, GSN, A&E, History Channel, Sci Fi Channel, and Bravo.